Placing those ads on your page are planned to do just one thing, build you and the advertiser money. No its not rocket science but there is a science to doing it right.

There are 3 simple rules to follow and you will convert those ads into the revenue you intended them to be when you decided to place them in the first place.

1. Do not sell Viagra to pregnant women! Basically what this means is that each page on your site most definately offers something different than all the other pages on your web site, otherwise you would have terrible redundancy on your site and that would be bad, but thats for another discussion. Lets say you have a site offers travel services, and this particular page is about a certain destination that you offer. Then your ads should fit the page, an offer such as Home Loans, or Grocery Coupons would be what is understand as Shotgun Marketing, which basically means that you are just firing an advertisement at there and praying that someone who sees it will be interested. This click and buy ratio will prove to be VERY disappointing. A proper advertisement such as discount air tickets, or Travel Insurance will produce a much higher, click and buy ratio, this is what is referred to as Target Marketing. Remember, the internet is a spontaneous buying medium, so when the visitor is on that particular page, this is when the interest in this particular subject is at its peak! They are already thinking travel, you are offering them the Up sell, meaning you not changing the visitors train of thought, your offer is just blending in.

2. Put the steak in the middle, and leave the salad on the side! Where do you place you banners? On the side? At the bottom of the page? Somewhere between the I am offering this for free of cost and Look at my fancy graphics area of the page? Obviously the most profitable place to set the banner is on the top of the page, and is highly recommended if that space is available! Most of the instant web page owners have reserved that spot for theyre own offers and the like. The second best place on a page is just before your beginning the page content. An animated 468 x 60 banner should be centered and placed just before you start your page content. Remember these banners are what pay you money to keep your site going, and if all goes right, some change in your pocket. Move other items on your web site to the side and contruct room for those banners. Banners placed inside the test of the page content (not at the finish ) would be the third option.

3. I do not read the fine print, do you?- What size banners do you use? DO NOT waste your time placing small banners on your website (unless they are for banner exchange partners)! Small banners are a waste of space, first of all, how much acquired skill might the seller fit into such a small area? How noticeable will it be to your website visitor? If youre trying to sell something, then SELL IT! Ad size should be 468 x 60 or larger, and centered on the page, this advertisement WILL NOT be missed by the roving eye of your potential buyer. Although they can have not elected to click on it, odds are they certainly did not miss it, because it was big enough to at least catch theyre eye.

Finding the right advertiser, who pays the right commission, and who is offering the right item for a particular page on your web page , will require a bit more work than the standard snatch and add type of banner farming, but the rewards will be much greater and prove to be well worth it in the long run. Remember this, anything assessment of value having, is value working for, and money is value having

Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers.

Homepage: http://www.bullmarketer.com