10 Effective Ways to Boost Banner Click-throughBanner branding is one of the most widely used marketingmedium on the Internet. Though banner click-throughs havedecreased to less than 1.0 in the past year, it is stillpossible to achieve reasonably grand click-through of 3.0 andabove. Be...
Full Article Banners that get clickedPeople always want to understand how we create banners that consistently get efficientclick through ratios - or more accurately why the banner that they created,isnt bringing in the hits - so we decided to create this primer.The most important thin...
Full Article Banner Ads Don't Work, But Non-Banners Do!Make your banner look like text on a page. This is what I call a non-banner close to no-brainer. If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? Its because...
Full Article