With so many businesses on the web and so many different ways of
marketing your site it is user friendly to spend far too much on
advertising and get far too little in return. Here are some
tried and true ways of promoting your business that are simple
and relatively cheap:

1. Using Banners to Promote Your Site

Banner exchanges are about the oldest form of advertising on the
Internet, and while they wont flood your site with customers,
they can be an successful low-cost promotional tool.

How it works: Your banner runs on other sites in a banner co-op
while their banner runs on your page , simple as that.

Two of the longest running costless banner exchanges are Link
Exchange at http://adnetwork.bcentral.com, and Banner Swap at
http://bannerswap.com. These are both pretty reputable and have
some grand features. Of course there are many more banner
opportunites out there, and some of them are grand, just use nice
sense, and avoid sites with claims that sound too dazzling to be
true.

Be smart with your banners. There are a few basic rules to
banner utilize.

*Do not place banners at the top of your page. They take
measure to load and detract from your page content. Place
banners at the bottom of your page.

*Banners that tell people to "click" to get something
efficient far outperform other banners.

*Animated banners work well only if their file size isnt
too big.

*Yellow gets attention best but is hard on the eye. Blue
is the most soothing color.

2. Classified Ads

There are a ton of web sites and e-zines that print classified
ads. Most are pretty cheap, and some are even costless. The trick
to an efficient classified ad is to say what you absolutely need with just a
few choice words.

Follow these steps:

*Write your ad in complete sentences, then cut out non-
essential words. Use action words and short phrases.

*Write several versions of your classified ad then pick
the best ones.

*Test your ads. Run a few of them on costless sites first to
see which ones get a response. Be sure to add a code
in the ad info so you will know which ad produced the
response.

*Once you find an ad that works well, keep using it.
Just because youre bored with it doesnt mean the
audience is. They dont see it nearly as commonly as you
do.

3.Promote Your Web Site With Direct Mail

With todays e-everything mentality, it is easy to let the memory slip the
old, tried and true ways of doing business, but do not yield to
the temptation. There are an increasing number of Internet
businesses that are returning to traditional selling methods
and seeing some great results.

One of these great older methods is the classic sales letter sent
through the mail. Its a measure -tested technique that brings
business.

You can mail your internet site announcement, new merchandise release, or
price specials to as many many people as you want, and you will never be
accused of spamming.

Check the catalog of mailing lists available from
http://www.SRDS.com/. Its a standard in the Direct Mail
industry. Look for fresh lists which are tightly specific to your
advertise.

So dont get discouraged by expensive selling campaigns. As
you may see, there are many cheap and good ways to promote
your web page . So get out there and get some business.