Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of promoting, but the web has become bloated with banner after banner. As a result theyre largely ignored today.
But did you understand
there is a simple and efficient way to get people to click on your banners?
The click-through-rates of writing
links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful knowledge about the link and less hype. And with a search engine friendly text link you avoid the headaches that you get when staring at flashing banners.
Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to make use of
in your advertisement
campaigns.
This poses a dilemma for advertisers but there is a simple solution: Make your banners look like writing
links!
The process of making banners of this type is a very simple one, but there are several steps involved:
1 - Create a regular SEO friendly backlink
in HTML. You can make use of
any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular search engine friendly text link.
Now preview the backlink
in your HTML editor or your web browser.
2 - When the hyperlink looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your SEO friendly text backlink
) to the Windows clipboard.
3 - Open up the Windows "Paint" code
. Youll find it under "Accessories" on the "Start menu".
4 - Click "Edit" and then click "Paste".
5 - You will
now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:
On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the SEO friendly text backlink
in it.
6 - Open the image in your most acclaimed photo editor (I utilize MGI PhotoSuite). Carefully crop the image around the search engine friendly anchor text hyperlink
until it measures exactly 468 x 60 pixels. If you positive need
other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.
You now have a banner ad that looks like a search engine friendly writing
hyperlink! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!
