Its very common to see a banner at the top of most
webpages. Usually, they are 468X60 in size, which is
the most popular format for banner branding.
But instead of pasting just one banner at the top of
your page, how would you like to put eight or twelve
in that spot? Incredible, you say? It might
be done with whats
known as a banner rotation program or service. Every
measure
someone loads your webpage containing the code,
theyll see a different banner appear in exactly the
identical
spot.
There several advantages to rotating banners:
1) It allows the pages theyre displayed on to
"look different" every time someone loads a page,
giving your site a more "fresh" appearance.
2) You can display a variety of baners without
adding more bandwidth to your pages or grasping
up their precious real estate.
3) If you participate in a variety of Affiliate
Programs where you contruct
a commision on sales,
now you can rotate those banners they give you
and possibly contruct
more funds
at the identical
time.
4) Its a known fact that after someone views the
identical
banner over and over theyll become immune
to it, thereby reducing click thru rates. With
rotation, theyre always fresh.
5) If you want to sell banner marketing on your site
youll positive need
some sort of banner rotation code
to
track click thrus and impressions for your clients.
The advantages are clear, so where do you go to get
a script like this? There are a number of web sites
that offer them for free of cost. All you absolutely need to do is
download them and tweak a few lines of CGI Code.
Try some of these more popular sites:
Free Scripts
http://www.freescripts.com/scripts/
Big Nose Bird
http://www.bignosebird.com/
The CGI Resource
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
Matts Script Archive
http://www.worldwidemart.com/scripts/
If youre not relaxed
with CGI scripts, you may
hire someone who specializes in "configuring"
to do it for you. The cost will vary depending on the
complexity of the code
, but you should
plan on spending between $50.00 to $100.00. A few programmers
who freelance are listed below. Contact them
for their current rates.
William@willmaster.com
DavidBlack@theWaveCave.com
info@planetcgi.com
There is a third option.
There are a lot of "FREE" banner and advertisement
rotation services
that will do all of the "behind the scenes" work for you.
All you have to do is sign up, upload your banners, and
cut and paste the code they give you. The reason they
do this for free of price
is they usually take anywhere from
5 to 15% of your banner rotations for their own use.
Its a small price to pay for the ease and
convenience they offer. They will also track click-thrus
and impressions of all banners served, which is nice
for
knowing whats pulling and whats not.
Some of the best advertisement
rotation services are:
Orbit Cycle
http://orbitcycle.com
Hosted Scripts
http://www.hostedscripts.com/
Ad Zerver
http://www.adzerver.com/
Ad Rotator
http://www.bannerpower.com/
Rotating banners on your website is a quick way to
keep the look of your website
fresh and keep those
"click thrus" coming. Now that you understand
how to do
it, theres definately
no reason not to.
