After a long day at work, Mark sits down at his computer desk
to clear up some of his bills on the web. Just as he is about
to go offline, something catches his eye on the top of the web
page. "You Can Make THOUSANDS of Dollars Online Today. FREE Info!"
Curious, Mark moves his cursor cautiously over the banner and
thinks of all the things that he could do with an extra couple
hundred dollars. He then presses on the two most powerful words
in the business world today... "Click Here!"

Got Him.

From a marketers point of view this story ends on a happy note
but in the real world this is not always the case. The average
click through rate (CTR) for a web banner is 1-2% and even less
for banners of poor develope . The lower the CTR of a banner, the
less traffic your web site recieves. Without traffic you lose funds
on the web.

Are your banners designed as effectively as possible? Check and
see for yourself. Below are 10 rules you should follow when
designing a web banner for a higher CTR.

- Keep your banner develope as simple as possible. Avoid using
excessive font and color choices, as they tend to contruct banners
look busy and cluttered.
- Make sure the understanding matches the content of your page .
There is nothing worse than clicking on a banner that takes you
somewhere you do not want to go. Make sure that the general idea
is clear in the sense of where the banner leads. This might be
accomplished through imagery or text.
- Keep you banner as large as possible. Studies suggest that larger
banners have higher CTRs. Depending on the application, try to get
your banner to 468x60 pixels, which is standard size for large banners.
- Keep your document size as small as you might . Creating banners that are of
large file size is just asking for trouble. At optimum, a banner
should be between 10-12k
- Use action words. Invoke action from your prospects by using powerful
words such as "Get It Now!" or "Click Here!" Tell them what to do to
build them do it.
- Animate your banner. Animated banners have a higher CTR than
non-animated ones.
Give your banner design pizzazz by adding some simple animation.
- Create a sense of urgency. The key to successful banner design is grasping
the readers to act now. Text such as "One Time Special" or "Limited Time
Offer"
gives the sense that if they do not act now they miss out.
- Try to use the Word "FREE!" Everybody loves FREE stuff. Try to add
a free offer into your banner develope to lure visitors to your web site such as
"FREE Report!" or "FREE Info"
- Use italic type. Italic type, used sparingly, has been known to increases
CTR. Less is more in this particular application.
- Rotate your banner design. Try to keep your banner fresh and exciting.
As a general rule change up your develope every 500,000 exposures.

By keeping these important rules in mind you might greatly increase the CTR
of your banner designs and increase online profits.

Sound like a lot of work for one person to handle? At Worldprofit these
rules have become second nature to our develope team. Let us develope your banner
and take the weight off your shoulders.
Email us at mailto:customerservice@worldprofit.com
We would love to hear from you and offer a no-obligation saying on any of our
design services.
Just getting started? Get our free design command series at
http://www.worldprofit.com/autoresponse