Below are 10 successful steps that I have successfully used tohelp my clients boost click-throughs on their banner campaigns.

1. Employ Action Words

Use action words like "FREE" and "Click Here" in your banners.

Offering something "FREE" in your communication attracts the readers toclick on your banner. Banners with "Click Here" teasers andsimilar action phrases also increase click-through.

2. Use Short and Punchy Headlines

A short and punchy banner headline makes a difference. Alwaysload your headline with benefit statements - offer solutions tothe challenges that your customers face. If you sell dietproducts, try "Lose 10 pounds in four weeks!". Work on a winningcombination of text and graphics in your banner ad.

3. Animated Banners vs. Static Banners

Animated banners usually outperform their static counterparts bymore than 100%. Surfers are more likely to notice banners thatare animated. Example: If you have the words "Click Here"flashing in your banner, it will perform better than a staticversion.

4. Adopt Better Designs

Many of us are not graphic artists. We can create simple bannersbut it is hard to match the work of a professional graphicartist. You should engage a professional banner ad designer tocreate your banners. Expect to invest $80 per banner.

The standard sizes for banner ads are 400x40 pixels or 468x60pixels. I recommend that you develope a 468x60 banner. With theclutter of graphics on most webpages, a larger banner has ahigher chance of grasping noticed.

5. Try Trick Banners

These banners resemble Windows dialog boxes, scroll bars, submitbuttons or blue-colored underlined hyperlinks. They attract youto click on the dialog boxes and scroll bars - which you arealready accustomed to doing with the Windows operating system. Ifyou utilize trick banners with short and punchy headlines, you canget click-throughs above 10.0